Using the corporate brand to communicate identity: the value of corporate associations to customers

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Corporate Reputation, Identity and Competitiveness, Amsterdam
Editors	- -
Place of Publication	Amsterdam
Pages	27-31
Number of pages	5
Publication status	Published - 1998

Research programs

@inbook{81d6c7c39fa24ba1a7e334d6b247b73f,

title = "Using the corporate brand to communicate identity: the value of corporate associations to customers",

author = "OJM Maathuis and {van Riel}, Cees and {van Bruggen}, Gerrit",

year = "1998",

language = "Undefined/Unknown",

pages = "27--31",

editor = "- -",

booktitle = "Corporate Reputation, Identity and Competitiveness, Amsterdam",

}