Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision Making

Research output: Contribution to conferenceConference contributionAcademic

Original languageUndefined/Unknown
Publication statusPublished - 2003
EventEMAC conference - Glasgow, UK
Duration: 1 Jan 2003 → …

Conference

ConferenceEMAC conference
CityGlasgow, UK
Period1/01/03 → …

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