Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision Making

Research output: Contribution to conference › Conference contribution › Academic

Original language	Undefined/Unknown
Publication status	Published - 2003
Event	EMAC conference - Glasgow, UK Duration: 1 Jan 2003 → …

Research programs

@conference{ceb95397c6bd4a32a845e3b264179058,

title = "Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision Making",

author = "\{de Valck\}, K and Berend Wierenga and \{van Bruggen\}, Gerrit",

year = "2003",

language = "Undefined/Unknown",

note = "EMAC conference ; Conference date: 01-01-2003",

}