Value innovation in business markets. Breaking the industry recipe.

PMHM (Paul) Matthyssens, K Vandenbempt, L Berghman

Research output: Contribution to journal › Article › Academic › peer-review

137 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	751-761
Number of pages	11
Journal	Industrial Marketing Management
Volume	35
Issue number	6
Publication status	Published - 2006

Research programs

@article{80afb497fdd94cfe9577e218d7ab2fc7,

title = "Value innovation in business markets. Breaking the industry recipe.",

author = "Matthyssens, {PMHM (Paul)} and K Vandenbempt and L Berghman",

year = "2006",

language = "Undefined/Unknown",

volume = "35",

pages = "751--761",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "6",

}