Value innovation in business markets. Breaking the industry recipe.

PMHM (Paul) Matthyssens, K Vandenbempt, L Berghman

Research output: Contribution to journalArticleAcademicpeer-review

119 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)751-761
Number of pages11
JournalIndustrial Marketing Management
Volume35
Issue number6
Publication statusPublished - 2006

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