Van lokale bierbrouwer tot Internationale biergigant: Evolutie en Strategie van Heineken

BMG van der Meer, Willem Hulsink

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)10-14
Number of pages5
JournalCultural Management Magazine
Volume1
Issue number1
Publication statusPublished - 1999

Research programs

  • RSM S&E

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