Original language | Undefined/Unknown |
---|---|
Title of host publication | NIMA Marketing Lexicon: Begrippen en Omschrijvingen |
Editors | E. Waarts, N. Lamperjee, E. Peelen, J.M.D. Koster |
Place of Publication | Groningen |
Publisher | Wolters-Noordhoff |
Pages | 319-341 |
Number of pages | 23 |
Publication status | Published - 1995 |
Verkoopmanagement
JR van Veen, AThH Pruyn
Research output: Chapter/Conference proceeding › Chapter › Professional