Vertical marketing systems for complex products: A triadic perspective

SHK (Stefan) Wuyts, Stefan Stremersch, C van den Bulte, Philip Hans Franses

Research output: Contribution to journal › Article › Academic › peer-review

132 Citations (Scopus)

Original language	English
Pages (from-to)	479-487
Number of pages	9
Journal	Journal of Marketing Research
Volume	41
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.41.4.479.47015
Publication status	Published - 2004

Access to Document

@article{9bcea5e7a33e4a8fa1d370b75fb1f5d1,

title = "Vertical marketing systems for complex products: A triadic perspective",

author = "Wuyts, {SHK (Stefan)} and Stefan Stremersch and {van den Bulte}, C and Franses, {Philip Hans}",

year = "2004",

doi = "10.1509/jmkr.41.4.479.47015",

language = "English",

volume = "41",

pages = "479--487",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}

TY - JOUR

T1 - Vertical marketing systems for complex products: A triadic perspective

AU - Wuyts, SHK (Stefan)

AU - Stremersch, Stefan

AU - van den Bulte, C

AU - Franses, Philip Hans

PY - 2004

Y1 - 2004

U2 - 10.1509/jmkr.41.4.479.47015

DO - 10.1509/jmkr.41.4.479.47015

M3 - Article

SN - 0022-2437

VL - 41

SP - 479

EP - 487

JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 4

ER -