Vertical marketing systems for complex products: A triadic perspective

SHK (Stefan) Wuyts, Stefan Stremersch, C van den Bulte, Philip Hans Franses

Research output: Contribution to journalArticleAcademicpeer-review

153 Citations (Scopus)
Original languageEnglish
Pages (from-to)479-487
Number of pages9
JournalJournal of Marketing Research
Issue number4
Publication statusPublished - 2004

Research programs

  • ESE - MKT

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