| Original language | English |
|---|---|
| Title of host publication | Marketing: Metaphors and Metamorphosis |
| Editors | p kitchen |
| Place of Publication | Basingstoke |
| Pages | 102-117 |
| Number of pages | 16 |
| Publication status | Published - 2008 |
Viral marketing
Angela Dobele, A Lindgreen, Michael Beverland, Joelle Vanhamme
Research output: Chapter/Conference proceeding › Chapter › Academic