Viral marketing

Angela Dobele, A Lindgreen, Michael Beverland, Joelle Vanhamme

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: Metaphors and Metamorphosis
Editorsp kitchen
Place of PublicationBasingstoke
Pages102-117
Number of pages16
Publication statusPublished - 2008

Research programs

  • RSM MKT

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