| Original language | English |
|---|---|
| Pages (from-to) | 12-14 |
| Number of pages | 3 |
| Journal | RSM Insight |
| Volume | 3 |
| Issue number | 2 |
| Publication status | Published - 2010 |
Research programs
- RSM MKT
Viral Marketing Can Be a Safe Bet
- RJA van der Lans
- , Gerrit van Bruggen
- , J Eliashberg
- , Berend Wierenga
Research output: Contribution to journal › Article › Professional