| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Electronic Marketing |
| Editors | I.C. Clarke, T.B. Flaherty |
| Place of Publication | Hershey |
| Pages | 122-138 |
| Number of pages | 318 |
| Publication status | Published - 2005 |
Research programs
- RSM MKT