Viral marketing: the use of surprise

A Lindgreen, Joelle Vanhamme

Research output: Chapter/Conference proceedingChapterAcademic

34 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationAdvances in Electronic Marketing
EditorsI.C. Clarke, T.B. Flaherty
Place of PublicationHershey
Pages122-138
Number of pages318
Publication statusPublished - 2005

Research programs

  • RSM MKT

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