Viral Marketing: What is it and What are the Components of Viral Success?

RJA van der Lans, Gerrit van Bruggen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationThe Connected Customer: The Changing Nature of Consumer and Business Markets
EditorsS. Wuyts, M.G. Dekimpe, E. Gijsbrechts, R. Pieters
Place of PublicationNew York
Pages257-282
Number of pages376
Publication statusPublished - 2010

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