Viral marketing: What is it, and what are the components of viral success?

Ralf van der Lans*, Gerrit van Bruggen

*Corresponding author for this work

Research output: Chapter/Conference proceedingChapterAcademic

7 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Connected Customer
Subtitle of host publicationThe Changing Nature of Consumer and Business Markets
PublisherTaylor & Francis Ltd
Pages257-282
Number of pages26
ISBN (Print)9780203863565
DOIs
Publication statusPublished - 1 Jan 2011

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