Viral Marketing: What is it and What are the Components of Viral Success?

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	The Connected Customer: The Changing Nature of Consumer and Business Markets
Editors	S. Wuyts, M.G. Dekimpe, E. Gijsbrechts, R. Pieters
Place of Publication	New York
Pages	257-282
Number of pages	376
Publication status	Published - 2010

Research programs

@inbook{834e4a89f7084fe4afd1486390921fe9,

title = "Viral Marketing: What is it and What are the Components of Viral Success?",

author = "\{van der Lans\}, RJA and \{van Bruggen\}, Gerrit",

year = "2010",

language = "English",

isbn = "1848728379",

pages = "257--282",

editor = "S. Wuyts and M.G. Dekimpe and E. Gijsbrechts and R. Pieters",

booktitle = "The Connected Customer: The Changing Nature of Consumer and Business Markets",