Viral marketing

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Marketing: Metaphors and Metamorphosis
Editors	p kitchen
Place of Publication	Basingstoke
Publisher	Palgrave Macmillan
Pages	102-117
Number of pages	16
Publication status	Published - 2008

Research programs

@inbook{f824714826fa40ee997e2463243112e8,

title = "Viral marketing",

author = "Angela Dobele and A Lindgreen and Michael Beverland and Joelle Vanhamme",

year = "2008",

language = "English",

pages = "102--117",

editor = "p kitchen",

booktitle = "Marketing: Metaphors and Metamorphosis",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}