| Original language | Dutch |
|---|---|
| Pages (from-to) | 9-24 |
| Number of pages | 16 |
| Journal | Ontwikkelingen in het Marktonderzoek / Jaarboek MOA |
| Volume | 39 |
| Publication status | Published - 2014 |
Research programs
- RSM MKT
Virale marketing: Hoe campagnes zich online verspreiden
Gerrit van Bruggen, RJA van der Lans
Research output: Contribution to journal › Article › Academic