Translated title of the contribution | Involving Strategic Business Unit Managers in Corporate Brand Strategy Discussions |
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Original language | Slovenian |
Title of host publication | Teorija in Praksa |
Subtitle of host publication | Druzboslovna Revija |
Editors | Glavni Urednik |
Pages | 709-732 |
Number of pages | 24 |
Volume | 5 |
Publication status | Published - 2007 |
Research programs
- RSM ORG