Vkljucevanje Menedzerjev Strateskih Poslovnih Enot v Odlocanje o Strategiji Korporativne Znamke

Translated title of the contribution: Involving Strategic Business Unit Managers in Corporate Brand Strategy Discussions

Cees van Riel

Research output: Chapter/Conference proceeding › Chapter › Academic

Translated title of the contributionInvolving Strategic Business Unit Managers in Corporate Brand Strategy Discussions
Original languageSlovenian
Title of host publicationTeorija in Praksa
Subtitle of host publicationDruzboslovna Revija
Editors Glavni Urednik
Pages709-732
Number of pages24
Volume5
Publication statusPublished - 2007

Research programs

  • RSM ORG

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