Volkswagen’s post-crisis reputation among the German public: The moderating impacts of personal relevance and person-company fit

Research output: Contribution to conferenceConference contributionAcademic

Original languageEnglish
Publication statusPublished - 25 May 2017
Eventthe International Communication Association’s 67th Annual Conference - San Diego, USA
Duration: 25 May 201729 May 2017

Conference

Conferencethe International Communication Association’s 67th Annual Conference
CitySan Diego, USA
Period25/05/1729/05/17

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