| Original language | Dutch |
|---|---|
| Place of Publication | Leuven |
| Number of pages | 232 |
| Publication status | Published - 2004 |
Research programs
- RSM MKT
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Waardecreatie en innovatie in de industrie
- PMHM (Paul) Matthyssens
- , K Vandenbempt
- , L Berghman
Research output: Book/Report/Inaugural speech/Farewell speech › Book › Academic