Waardestrategie in traditionele industrieen

PMHM (Paul) Matthyssens, K Vandenbempt

Research output: Chapter/Conference proceedingChapterPopular

Original languageUndefined/Unknown
Title of host publicationMarketing voorbij 2001
EditorsS.C. Santema
Place of PublicationEindhoven
Publication statusPublished - 2001

Research programs

  • RSM MKT

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