| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 26-30 |
| Number of pages | 5 |
| Journal | Tijdschrift voor Marketing |
| Volume | 29 |
| Issue number | 4 |
| Publication status | Published - 1995 |
Wat gaat er mis in de marketingtheorie?
AJ Koopmans, GAW van der Zaal
Research output: Contribution to journal › Article › Professional › peer-review