Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 347-383 |
Number of pages | 36 |
Journal | Quantitative Marketing and Economics |
Volume | 2 |
Issue number | 4 |
Publication status | Published - 2004 |
Research programs
- RSM MKT
B (Barbara) Deleersnyder, MG (Marnik) Dekimpe, M Sarvary, PM Parker
Research output: Contribution to journal › Article › Academic
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 347-383 |
Number of pages | 36 |
Journal | Quantitative Marketing and Economics |
Volume | 2 |
Issue number | 4 |
Publication status | Published - 2004 |