Website Morphing

J Hauser, G Urban, Gui Liberali, M Braun

Research output: Contribution to journal › Article › Academic › peer-review

183 Citations (Scopus)

Access to Document

@article{1fd6f3a0852749ca8027921618e8511c,

title = "Website Morphing",

author = "J Hauser and G Urban and Gui Liberali and M Braun",

year = "2009",

doi = "10.1287/mksc.1080.0459",

language = "English",

volume = "28",

pages = "202--223",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}