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J Hauser, G Urban, Gui Liberali, M Braun

Research output: Contribution to journalArticleAcademicpeer-review

213 Citations (Scopus)
Original languageEnglish
Pages (from-to)202-223
Number of pages22
JournalMarketing Science
Volume28
Issue number2
DOIs
Publication statusPublished - 2009
Externally publishedYes

Research programs

  • ESE - MKT

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