Effective entrepreneurial reasoning, associated with successful venture creation and exit, has typically been ascribed to individuals’ prior experience and expertise. This study aims to open a new research trajectory and explore whether it can be fostered externally for any individual. Based on an experiment with non-experts, we demonstrate that activating a set of prefactual and counterfactual thoughts, unrelated to any domain-specific experience, helps individuals recognize opportunities, develop their ideas in greater depth, and apply effectuation-based logic in pursuing them. These findings have significant implications for our understanding of entrepreneurial behaviour and for creating ways in which it can be fostered. ?
|Publication status||Published - 2017|
|Event||Academy of Management Annual Meeting - Atlanta, USA|
Duration: 1 Jan 2017 → …
|Conference||Academy of Management Annual Meeting|
|Period||1/01/17 → …|