What if I do or I don’t, had or had not: The role of prefactual and counterfactual thinking in supporting entrepreneurial reasoning

Research output: Contribution to conferenceConference contributionAcademic


Effective entrepreneurial reasoning, associated with successful venture creation and exit, has typically been ascribed to individuals’ prior experience and expertise. This study aims to open a new research trajectory and explore whether it can be fostered externally for any individual. Based on an experiment with non-experts, we demonstrate that activating a set of prefactual and counterfactual thoughts, unrelated to any domain-specific experience, helps individuals recognize opportunities, develop their ideas in greater depth, and apply effectuation-based logic in pursuing them. These findings have significant implications for our understanding of entrepreneurial behaviour and for creating ways in which it can be fostered. ?
Original languageUndefined/Unknown
Publication statusPublished - 2017
EventAcademy of Management Annual Meeting - Atlanta, USA
Duration: 1 Jan 2017 → …


ConferenceAcademy of Management Annual Meeting
CityAtlanta, USA
Period1/01/17 → …

Research programs

  • RSM S&E

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