What if you surprise your customers ? will they be more satisfied? Findings from a pilot experiment

Joelle Vanhamme, HJJM Snelders

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)48-54
Number of pages7
JournalAdvances in Consumer Research
Volume30
Publication statusPublished - 2003

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