| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 48-54 |
| Number of pages | 7 |
| Journal | Advances in Consumer Research |
| Volume | 30 |
| Publication status | Published - 2003 |
What if you surprise your customers ? will they be more satisfied? Findings from a pilot experiment
Joelle Vanhamme, HJJM Snelders
Research output: Contribution to journal › Article › Academic › peer-review