Original language | Undefined/Unknown |
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Title of host publication | Advances in Consumer Research volume 37 |
Editors | M. C. Campbell, J. Inman, R. Pieters |
Place of Publication | Duluth, Mn |
Pages | 715-716 |
Number of pages | 2 |
Volume | 37 |
Publication status | Published - 2010 |
Research programs
- RSM MKT