| Original language | English |
|---|---|
| Pages (from-to) | 14-16 |
| Number of pages | 3 |
| Journal | MIT Sloan Management Review |
| Volume | 62 |
| Issue number | 3 |
| Publication status | Published - 2021 |
Research programs
- RSM MKT
B (Bart) de Langhe, Stefano Puntoni
Research output: Contribution to journal › Article › Professional › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 14-16 |
| Number of pages | 3 |
| Journal | MIT Sloan Management Review |
| Volume | 62 |
| Issue number | 3 |
| Publication status | Published - 2021 |