What Scanner Panel Data Tells Us About Advertising: a detective story with a dark twist

S Koslow, GJ Tellis

Research output: Contribution to journalArticleAcademic

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)87-100
Number of pages14
JournalJournal of Advertising Research
Volume51
Issue number1 (suppl 1)
DOIs
Publication statusPublished - 2011

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