What Scanner Panel Data Tells Us About Advertising: a detective story with a dark twist

S Koslow, GJ Tellis

Research output: Contribution to journal › Article › Academic

4 Citations (Scopus)

Original language	English
Pages (from-to)	87-100
Number of pages	14
Journal	Journal of Advertising Research
Volume	51
Issue number	1 (suppl 1)
DOIs	https://doi.org/10.2501/JAR-51-1-087-100
Publication status	Published - 2011

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@article{52995dd11f35436ab8933c5126a75fb9,

title = "What Scanner Panel Data Tells Us About Advertising: a detective story with a dark twist",

author = "S Koslow and GJ Tellis",

year = "2011",

doi = "10.2501/JAR-51-1-087-100",

language = "English",

volume = "51",

pages = "87--100",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "1 (suppl 1)",

}