When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

M Lisjak; A Y Lee; W L Gardner

doi:10.1177/0146167212445300

When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

M Lisjak, A Y Lee, W L Gardner

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

94 Citations (Scopus)

Original language	English
Pages (from-to)	1120-1132
Number of pages	13
Journal	Personality and Social Psychology Bulletin
Volume	38
Issue number	9
DOIs	https://doi.org/10.1177/0146167212445300
Publication status	Published - 2012

Research programs

RSM MKT

Access to Document

10.1177/0146167212445300

http://hdl.handle.net/1765/77839

Cite this

@article{d2f02b01cb5948d285134766c7bc6ccc,

title = "When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness",

author = "M Lisjak and Lee, {A Y} and Gardner, {W L}",

year = "2012",

doi = "10.1177/0146167212445300",

language = "English",

volume = "38",

pages = "1120--1132",

journal = "Personality and Social Psychology Bulletin",

issn = "0146-1672",

publisher = "SAGE Publications",

number = "9",

}

TY - JOUR

T1 - When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

AU - Lisjak, M

AU - Lee, A Y

AU - Gardner, W L

PY - 2012

Y1 - 2012

U2 - 10.1177/0146167212445300

DO - 10.1177/0146167212445300

M3 - Article

C2 - 22611054

SN - 0146-1672

VL - 38

SP - 1120

EP - 1132

JO - Personality and Social Psychology Bulletin

JF - Personality and Social Psychology Bulletin

IS - 9

ER -