When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

M Lisjak; A Y Lee; W L Gardner

doi:10.1177/0146167212445300

When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

M Lisjak
, A Y Lee
, W L Gardner

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

105 Citations (Scopus)

Original language	English
Pages (from-to)	1120-1132
Number of pages	13
Journal	Personality and Social Psychology Bulletin
Volume	38
Issue number	9
DOIs	https://doi.org/10.1177/0146167212445300
Publication status	Published - 2012

Research programs

RSM MKT

Access to Document

10.1177/0146167212445300

http://hdl.handle.net/1765/77839

Cite this

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