Which brands gain share from which brands? Inference from store-level scanner data

Philip Hans Franses, RD (Rutger) van Oest

Research output: Contribution to journal › Article › Academic

7 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	281-304
Number of pages	24
Journal	Quantitative Marketing and Economics
Volume	3
Issue number	3
DOIs	https://doi.org/10.1007/s11129-005-0302-x
Publication status	Published - 2005

Research programs

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AU - van Oest, RD (Rutger)

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