Which brands gain share from which brands? Inference from store-level scanner data

RD (Rutger) van Oest, Philip Hans Franses

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages46
EditionERIM Report Series 2003 / Discussion Paper TI 2003-079/4 076-MKT
Publication statusPublished - 2003

Publication series

SeriesERIM Report Series 2003 / Discussion Paper TI 2003-079/4
Volume076-MKT

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