Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross crosscultural

M C Onwezen, J Bartels

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)50-58
Number of pages9
JournalAppetite
Volume57
Issue number1
Publication statusPublished - 2011
Externally publishedYes

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