Who Benefits from Price Promotions

S (Sharada) Srinivasan, K Pauwels, DM Hanssens, MG (Marnik) Dekimpe

Research output: Contribution to journalArticleAcademicpeer-review

14 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)22-23
Number of pages2
JournalHarvard Business Review
Volume80
Issue number9
Publication statusPublished - 2002

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