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Who Benefits from Price Promotions

  • S (Sharada) Srinivasan
  • , K Pauwels
  • , DM Hanssens
  • , MG (Marnik) Dekimpe

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)22-23
Number of pages2
JournalHarvard Business Review
Volume80
Issue number9
Publication statusPublished - 2002

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