Who Benefits from Price Promotions

S (Sharada) Srinivasan, K Pauwels, DM Hanssens, MG (Marnik) Dekimpe

Research output: Contribution to journal › Article › Academic › peer-review

15 Citations (Scopus)

Cite this

@article{272f9e46c3384df6807a07ed3bb69615,

title = "Who Benefits from Price Promotions",

author = "Srinivasan, \{S (Sharada)\} and K Pauwels and DM Hanssens and Dekimpe, \{MG (Marnik)\}",

year = "2002",

language = "Undefined/Unknown",

volume = "80",

pages = "22--23",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "9",

}