Original language | Undefined/Unknown |
---|---|
Title of host publication | Transformative Consumer Research |
Editors | Pechman, C., Price, L.L. |
Pages | 692-692 |
Number of pages | 1 |
Volume | 33 |
Publication status | Published - 2006 |
Why are celebrities effective? Brain mechanisms of social persuasion
VA Klucharev, G Fernandez, Ale Smidts
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review