Why are celebrities effective? Brain mechanisms of social persuasion

VA Klucharev, G Fernandez, Ale Smidts

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	Undefined/Unknown
Title of host publication	Transformative Consumer Research
Editors	Pechman, C., Price, L.L.
Pages	692-692
Number of pages	1
Volume	33
Publication status	Published - 2006

Research programs

@inproceedings{0c8cc9d4fb144defa7c2b60e24b3e6fb,

title = "Why are celebrities effective? Brain mechanisms of social persuasion",

author = "VA Klucharev and G Fernandez and Ale Smidts",

year = "2006",

language = "Undefined/Unknown",

volume = "33",

pages = "692--692",

editor = "{Pechman, C.} and {Price, L.L.}",

booktitle = "Transformative Consumer Research",

}