Why are celebrities effective? Brain mechanisms of social persuasion

VA Klucharev, G Fernandez, Ale Smidts

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationTransformative Consumer Research
Editors Pechman, C., Price, L.L.
Pages692-692
Number of pages1
Volume33
Publication statusPublished - 2006

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