Why are customers coming back to buy their airline tickets online? Theoretical explanantions and empirical evidence

Otto Koppius, W Speelman, O Stulp, B Verhoef, Eric van Heck

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the Seventh International Conference on Electronic Commerce
EditorsJ.K. Lee
Place of PublicationXi'an, China
Publication statusPublished - 2005

Research programs

  • RSM LIS

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