Why celebrities are effective: Brain mechanisms of social persuasion

VA Klucharev, Ale Smidts, G Fernandez

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationSustainable Marketing Leadership Proceedings of the 35th EMAC Conference
EditorsG.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou
Place of PublicationAthens
Number of pages1
Publication statusPublished - 23 Jun 2006

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