Why celebrities are effective: Brain mechanisms of social persuasion

VA Klucharev, Ale Smidts, G Fernandez

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference
Editors	G.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou
Place of Publication	Athens
Pages	246-246
Number of pages	1
Publication status	Published - 23 Jun 2006

Research programs

@inproceedings{c9e7e2fadf47405091a757d356297aa3,

title = "Why celebrities are effective: Brain mechanisms of social persuasion",

author = "VA Klucharev and Ale Smidts and G Fernandez",

year = "2006",

month = jun,

day = "23",

language = "English",

pages = "246--246",

editor = "G.J. Avlonitis and N. Papavassiliou and P. Papastathopoulou",

booktitle = "Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference",

}

Why celebrities are effective: Brain mechanisms of social persuasion. / Klucharev, VA; Smidts, Ale; Fernandez, G.
Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference. ed. / G.J. Avlonitis; N. Papavassiliou; P. Papastathopoulou. Athens, 2006. p. 246-246.

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

TY - GEN

T1 - Why celebrities are effective: Brain mechanisms of social persuasion

AU - Klucharev, VA

AU - Smidts, Ale

AU - Fernandez, G

PY - 2006/6/23

Y1 - 2006/6/23

M3 - Conference proceeding

SP - 246

EP - 246

BT - Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference

A2 - Avlonitis, G.J.

A2 - Papavassiliou, N.

A2 - Papastathopoulou, P.

CY - Athens

ER -