Why New Business Development Projects Fail: Coping with the Differences of Technological versus Market Knowledge

JH Burgers, Frans van den Bosch, Henk Volberda

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of PublicationRotterdam
Number of pages40
EditionReport Series Research In Management ERS-2007-072-STR
Publication statusPublished - 2007

Publication series

SeriesReport Series Research In Management

Research programs

  • RSM S&E

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