Why pass on viral messages? Because they connect emotionally

Angela Dobele, A Lindgreen, Michael Beverland, Joelle Vanhamme, Robert van Wijk

Research output: Contribution to journalArticleAcademic

298 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)291-304
Number of pages14
JournalBusiness Horizons (Bloomington)
Volume50
Issue number4
DOIs
Publication statusPublished - 2007

Research programs

  • RSM MKT

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