Why pass on viral messages? Because they connect emotionally

Research output: Contribution to journal › Article › Academic

322 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	291-304
Number of pages	14
Journal	Business Horizons (Bloomington)
Volume	50
Issue number	4
DOIs	https://doi.org/10.1016/j.bushor.2007.01.004
Publication status	Published - 2007

Research programs

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title = "Why pass on viral messages? Because they connect emotionally",

author = "Angela Dobele and A Lindgreen and Michael Beverland and Joelle Vanhamme and \{van Wijk\}, Robert",

year = "2007",

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journal = "Business Horizons (Bloomington)",

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TY - JOUR

T1 - Why pass on viral messages? Because they connect emotionally

AU - Dobele, Angela

AU - Lindgreen, A

AU - Beverland, Michael

AU - Vanhamme, Joelle

AU - van Wijk, Robert

PY - 2007

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U2 - 10.1016/j.bushor.2007.01.004

DO - 10.1016/j.bushor.2007.01.004

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VL - 50

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EP - 304

JO - Business Horizons (Bloomington)

JF - Business Horizons (Bloomington)

IS - 4

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