Original language | English |
---|---|
Pages (from-to) | 36 |
Journal | International Journal of Marketing Studies |
Volume | 9 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2017 |
Research programs
- ESE - MKT
Willem Verbeke, Rumen Pozharliev, Richard Bagozzi
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 36 |
Journal | International Journal of Marketing Studies |
Volume | 9 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2017 |