Why Visionary Leadership Fails

NY (Nufer) Ates, Murat Tarakci, Jeanine Porck, Daan Knippenberg, Patrick Groenen

Research output: Contribution to journalArticleProfessional

Abstract

Visionary leadership is widely seen as key to strategic change. That’s because visionary leadership does not just set the strategic direction — it tells a story about why the change is worth pursuing and inspires people to embrace the change. Not surprisingly, then, science and practice have a very positive view of visionary leadership as a critical leadership competency. But our research finds that the positive impact of visionary leadership breaks down when middle managers aren’t aligned with top management’s strategic vision. This can cause strategic change efforts to slow down or even fail.
Original languageEnglish
JournalHarvard Business Review
Publication statusPublished - 2019

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