Will information sharing lead to better channel relationships? An experimental study

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for the New Millennium, Abstracts of the INFORMS Marketing Science Conference
EditorsR. Bucklin, D. Morrison
Place of PublicationLos Angeles (USA)
Pages---
Publication statusPublished - 2000

Research programs

  • RSM MKT

Cite this