Will information sharing lead to better marketing channel relationships? An experimental study

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, book of abstracts
Editors	R Bucklin, D Morrison
Place of Publication	Los Angeles
Pages	57-57
Number of pages	1
Publication status	Published - 2000

Research programs

@inbook{e9cf16a17da940eaa1a246c68cc93944,

title = "Will information sharing lead to better marketing channel relationships? An experimental study",

author = "W Smit and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2000",

language = "Undefined/Unknown",

pages = "57--57",

editor = "R Bucklin and D Morrison",

booktitle = "Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, book of abstracts",

}

Will information sharing lead to better marketing channel relationships? An experimental study. / Smit, W; van Bruggen, Gerrit ; Wierenga, Berend.
Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, book of abstracts. ed. / R Bucklin; D Morrison. Los Angeles, 2000. p. 57-57.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Will information sharing lead to better marketing channel relationships? An experimental study

AU - Smit, W

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2000

Y1 - 2000

M3 - Chapter

SP - 57

EP - 57

BT - Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, book of abstracts

A2 - Bucklin, R

A2 - Morrison, D

CY - Los Angeles

ER -