Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Rethinking European Marketing, proceedings from the 30th EMAC Conference, Bergen, Norway, Abstract on p78, Paper on CD -Rom.
Editors	E. Breivik, A.W. Falkenberg, K. Gronhaug
Place of Publication	Bergen, Norway
Publication status	Published - 2001

Research programs

@inbook{c2c57c8ffad0407c981f67484c9a2965,

title = "Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment",

author = "W Smit and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2001",

language = "Undefined/Unknown",

editor = "E. Breivik and A.W. Falkenberg and K. Gronhaug",

booktitle = "Rethinking European Marketing, proceedings from the 30th EMAC Conference, Bergen, Norway, Abstract on p78, Paper on CD -Rom.",

}

Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment. / Smit, W; van Bruggen, Gerrit ; Wierenga, Berend.
Rethinking European Marketing, proceedings from the 30th EMAC Conference, Bergen, Norway, Abstract on p78, Paper on CD -Rom.. ed. / E. Breivik; A.W. Falkenberg; K. Gronhaug. Bergen, Norway, 2001.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment

AU - Smit, W

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2001

Y1 - 2001

M3 - Chapter

BT - Rethinking European Marketing, proceedings from the 30th EMAC Conference, Bergen, Norway, Abstract on p78, Paper on CD -Rom.

A2 - Breivik, E.

A2 - Falkenberg, A.W.

A2 - Gronhaug, K.

CY - Bergen, Norway

ER -