Win-win strategies at discount stores

B (Barbara) Deleersnyder, MG (Marnik) Dekimpe, JBEM Steenkamp, O Koll

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Place of PublicationCambridge, MA
EditionNo 06-109 Issue 2
Publication statusPublished - 2006

Publication series

SeriesNo 06-109
VolumeIssue 2

Research programs

  • RSM MKT

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