Winkeltrouw bevorderen via relatiemarketing

GJ Odekerken-Schröder, Kristof de Wulf, JC Hoekstra, JDP Kasper, Harry Commandeur

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)204-210
Number of pages7
JournalMAB
Volume74
Publication statusPublished - 2000

Research programs

  • ESE - MKT

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