| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 324-330 |
| Number of pages | 7 |
| Journal | Journal of Consumer Research |
| Volume | 32 |
| Issue number | 2 |
| Publication status | Published - 2005 |
Winner, losers and biased trades
J Johnson, GJ Tellis, D MacInnis
Research output: Contribution to journal › Article › Academic › peer-review
73
Citations
(Scopus)