Winner, losers and biased trades

J Johnson, GJ Tellis, D MacInnis

Research output: Contribution to journalArticleAcademicpeer-review

72 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)324-330
Number of pages7
JournalJournal of Consumer Research
Volume32
Issue number2
Publication statusPublished - 2005

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