"You pick what you want". New marketing communication for new consumers

WF van Raaij

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Communications and Consumer behavior. Proceedings 24th International Research Seminar in Marketing, Aix-en-Provence
EditorsW.F. van Raaij, A.G. Woodside, A. Strazzieri
Place of PublicationAix-en-Provence
Pages477-486
Number of pages10
Publication statusPublished - 1997

Research programs

  • RSM MKT

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