"You pick what you want". New marketing communication for new consumers

WF van Raaij

"You pick what you want". New marketing communication for new consumers

WF van Raaij

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Communications and Consumer behavior. Proceedings 24th International Research Seminar in Marketing, Aix-en-Provence
Editors	W.F. van Raaij, A.G. Woodside, A. Strazzieri
Place of Publication	Aix-en-Provence
Pages	477-486
Number of pages	10
Publication status	Published - 1997

Research programs

RSM MKT

Cite this

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title = "{"}You pick what you want{"}. New marketing communication for new consumers",

author = "\{van Raaij\}, WF",

year = "1997",

language = "Undefined/Unknown",

pages = "477--486",

editor = "\{van Raaij\}, W.F. and A.G. Woodside and A. Strazzieri",

booktitle = "Marketing Communications and Consumer behavior. Proceedings 24th International Research Seminar in Marketing, Aix-en-Provence",

}

"You pick what you want". New marketing communication for new consumers. / van Raaij, WF.
Marketing Communications and Consumer behavior. Proceedings 24th International Research Seminar in Marketing, Aix-en-Provence. ed. / W.F. van Raaij; A.G. Woodside; A. Strazzieri. Aix-en-Provence, 1997. p. 477-486.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - "You pick what you want". New marketing communication for new consumers

AU - van Raaij, WF

PY - 1997

Y1 - 1997

M3 - Chapter

SP - 477

EP - 486

BT - Marketing Communications and Consumer behavior. Proceedings 24th International Research Seminar in Marketing, Aix-en-Provence

A2 - van Raaij, W.F.

A2 - Woodside, A.G.

A2 - Strazzieri, A.

CY - Aix-en-Provence

ER -